The local and global Internet advertising tool Google AdWords allows the maximum involvement of the required target group. Google is the leader of the Internet traffic in the world ranking, which means that making an advertising to a website through all functions of the aforementioned system allows quick access to the target group. In addition to the search advertising, media advertising (banners) options can be applied through Google`s partner networks.
Yandex.Direct provides the same functionality as Google AdWords, except for the difference that the search engine Yandex is more focused on the Russian-speaking users and provides information on the search results on the basis of Russian morphology. If you also take into account the fact that the number of Russian-speaking people living in the world (approximately 30 million people in various countries around the world, in addition the people in Russia, Belarus and Ukraine), we can say with certainty that there is no such Russian who does not know the search engine Yandex.
SMM promotion and advertising on social networks are important tools for communicating with the consumers of the provided products and services. In case you have an online store, such advertising is a great promotional tool for quickly transmitting the necessary information to your customers, but also constantly attract new customers through the advertising means. With planned activities on social networks you draw the necessary attention to your brand or product.